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Texas' First All-Spanish Radio Program

San Antonio, Bexar County

Marker Text

"The International Goodwill Program" On October 28, 1928, "Radio Sam" (KGCI, Now KMAC) initiated a two-hour nightly program entirely in Spanish. The station's owner, Sam Liberto, with studios located at St. Mary's University, and Edward Buckley, a businessman, persuaded Julián F. Lozano to produce and announce the program. Until his death on January 31, 1951, Lozano promoted cause of international understanding. In the tradition he established, San Antonio radio stations schedule many hours of programs in Spanish each day. (1973)

Marker Details

Address 1 Camino Santa Maria
Location Description St. Mary's University, Louis J. Blume Library, E entrance facing St. Louis Hall
Marker # 15325
Dedicated 1973
Size, Type 18" x 28"
Code communications; media; tehcnology; Spanish language; Mexican American topics
Latitude, Longitude 29.453176, -98.562412

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