Plainview, Hale County
Businessman Levi Schick (1855-1936) launched the Schick Opera House in this building on Oct. 11, 1909. A traveling opera company opened the facility with a performance of "Little Dollie Dimples". Later attractions included vaudeville acts, musical programs, and plays. The opera house also served as a showcase for local talent and a site of public gatherings, such as graduation ceremonies. Known for its fine acoustics, the auditorium seated about 900 persons. Schick Opera House remained this area's cultural center until about 1920, when competition from motion pictures caused its decline. 1977