Dallas, Dallas County
(March 11, 1890 - May 11, 1969) A native of Ohio, Wilbert Lee "Pappy" O'Daniel grew up in Kansas. He moved to Ft. Worth in 1925 as sales manager of a flour-milling company. There he became a radio personality and promoter of a western band, the Light Crust Doughboys. In 1938, after a show of support from his radio listeners, O'Daniel entered the Democratic race for governor, despite his lack of political experience. Campaigning with another band, The Hillbilly Boys, he advocated industrial growth, old-age assistance, and abolition of the Poll Tax. He amazed political experts by defeating 12 Democratic opponents without a runoff. His vast inaugural picnic on Jan. 17, 1939, was the first of many colorful public events which marked his administration. Although he failed to achieve many of his campaign goals, O'Daniel was re-elected in 1940 but served only part of his second term. In the summer of 1941, he won a special election to the U.S. Senate over future U.S. President Lyndon B. Johnson and other candidates. The next year, O'Daniel defeated two former Texas governors to win a full six-year Senate term. After leaving the Senate in 1949, he moved to Dallas and opened an insurance company near this site. Married to Merle Estella Butcher, he had 3 children. (1978)